Our Story

The passion, the people, and the purpose behind every AnNASAAVI keychain

Rana Sheab Anna — Founder of AnNASAAVI
AnNASAAVI Workshop

From a Small Workshop to a Beloved Brand

AnNASAAVI began in 2022 as a passion project by Rana Sheab Anna in a modest workshop in Guindy, Chennai. What started as a hobby of crafting unique keychains for friends and family quickly grew into something much larger when people began requesting custom pieces.

The name "AnNASAAVI" is a combination of family names, reflecting the deeply personal nature of every piece we create. Under the umbrella of SaaviKottu, our proprietorship firm registered as PirportShip, we have grown from a one-person operation to a team of dedicated artisans who share the same passion for quality craftsmanship.

Today, we ship across India, serving over 2,500 happy customers who trust us to deliver keychains that are not just accessories, but miniature works of art that carry memories and meaning.

Our Core Values

Every decision we make is guided by these principles that define who we are and how we work.

Artisan Craftsmanship

Every keychain passes through the hands of skilled artisans who bring decades of experience. We never mass-produce — each piece is individually crafted with care and precision.

Ethical Sourcing

We source our materials responsibly — from vegetable-tanned leather to recycled metals. Our supply chain is transparent, and we work directly with material suppliers to ensure fair practices.

Premium Quality

We use only the finest materials — full-grain leather, solid brass, food-grade silicone, and hand-selected beads. Every keychain undergoes a rigorous quality check before shipping.

Customer First

Your satisfaction is our priority. From easy WhatsApp ordering to hassle-free returns, we have designed every touchpoint to make your experience delightful and memorable.

Our Journey So Far

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Our Craftsmanship Process

From raw materials to your hands — here is how every AnNASAAVI keychain comes to life.

01

Design & Concept

Every keychain begins as a sketch. Our design team draws inspiration from nature, culture, and customer feedback to create unique concepts that stand out.

02

Material Selection

We hand-pick premium materials from trusted suppliers — full-grain leather from Tamil Nadu tanneries, solid brass from Moradabad, and artisan beads from Jaipur.

03

Handcrafting

Our artisans bring designs to life using traditional techniques — hand-stitching, laser engraving, bead stringing, and macrame knotting. No two pieces are exactly alike.

04

Quality Check & Packaging

Every keychain undergoes a thorough quality inspection before being carefully packaged in our signature eco-friendly boxes, ready to delight you or your loved ones.

Ready to Find Your Perfect Keychain?

Browse our collection of 20+ handcrafted keychains and find the one that speaks to your style.

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